New Episode: The Big Swing with Jimmy Roberts
Why YouTube Golf Is BEATING Traditional Golf | Grant HorvatGrant Horvat on how YouTube golf is disrupting traditional golf media, sponsorships, and fan engagement.
Go inside NBC’s broadcast of THE PLAYERS Championship with Tommy Roy and Dan Hicks, exploring how golf’s biggest moments—like the iconic 17th at TPC Sawgrass—are produced for a global audience.
Private equity satire meets the business of golf as Jimmy Roberts interviews PE Guy on golf as an asset class, club economics, and the future of the global golf industry.
Tisha Alyn discusses leaving pro golf, viral social media fame, Paige Spiranac, identity, and launching her own apparel brand.
Is the golf boom here to stay? The NGF and Morgan Stanley break down record participation growth, off-course golf trends, and the industry’s economic future.
From GoDaddy founder to PXG visionary: Bob Parsons joins The Big Swing to discuss disrupting the golf industry, his Marine Corps roots, and the grit required to build a $2B empire.
How No Laying Up Redefined Golf Media with Chris Solomon
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About Big Swing Media
Big Swing Media is defining a new market segment in sports business media: a premium B2B-focused company serving executives who work in the business of lifestyle sports such as golf, tennis and skiing.
Starting with The Big Swing with Jimmy Roberts, the company’s offerings will grow to include subscription newsletters, custom events and, of course, more podcasts combining high-level editorial with premium production and top-tier talent.
Meet the leadership team
With over 25+ years experience in media and sports, Fred is widely considered among the top industry executives in marketing, audience, data and ROI. He has served as CMO of The Weather Group, CMO of the media groups at Time Warner Cable and Charter/Spectrum and he led first-of-their-kind, award-winning sponsorship campaigns during his 10 year stint at ESPN.
One of America’s most beloved and decorated journalists, sixteen-time Emmy winner Jimmy Roberts is the go-to guy for the most pressing topics in sports and culture. His deep connections among the world’s most influential people – both inside and outside the industry – as well as his keen sense of storytelling have made Jimmy a legend among his peers and sports fans alike.